Twitter has grown to become an important tool for health & wellness businesses. Twitter has the capacity to drive traffic to your website, expose your content to potential customers, and promote your products or services.
With a steady growth rate of 135,000 users per day, it provides an opportunity to connect with other users and form deep connections that will be benefit your health & wellness business in a huge way. Use this to develop an engaged community that listens to you and trusts what you have to say.
Getting to know your target audience and networking with them isn’t that hard, but you need to have the right audience. With a little time and commitment, along with a willingness to take risks and adapt as you go, it’s possible to increase your follower count organically.
To get started, just follow the 4 steps below and you’ll be well on your way.
1. Increase the visibility of your Twitter profile
Whether or not you’re a newbie on Twitter, the simplest solution to getting more Twitter followers is to make it easier for people to find your profile.
Make sure you have a complete profile
People will want to check out your full profile before they follow you. Your Twitter profile provides several ways to communicate who you are and what you do. Complete your profile with the following information:
- Name - Even if you aren’t able to get your ideal username, make sure your profile name reflects your brand the way you want it to while staying within the 15 character limit. The less characters the better.
- Bio - Describe your health & wellness business in 160 characters.
- Location - Let everyone know where they can find you.
- Website - Include a link to your health & wellness business website.
- Profile Picture - With every tweet you send, your profile will be seen along with it. Make sure it’s the proper size so that both current and potential followers can clearly identify you. W recommend a profile picture size of 200 x 400 pixels.
- Header Image - This is the large picture at the top of your profile. Twitter recommends an image that is 1500 x 500 pixels. Having a overly stretched out or pixelated header image can give off the impression that you’re unprofessional.
- Pinned Tweet - You can pin any of your Tweets to the top of your profile, and this is the first tweet people see when they visit your profile. Pin a tweet about an event or a current marketing campaign or any of your most popular tweets that you think will help attract new followers.
Cross-promote your profile on other platforms
You can embed your Twitter feed on your website, which will make it easier for your audience to discover your account and follow you without having to leave the page.
Embedding your tweets in blog posts or linking your Twitter account in your email signature or email footers are a great ways to increase your visibility and reach new followers.
Cross promote your Twitter account on your other social media accounts by occasionally posting about it. Give people a reason to follow you, don’t just post a link to your Twitter account telling them to. For instance, you can post an update on your Facebook page, letting people know that new Twitter followers will receive a discount code via direct message.
Incorporate Twitter in live events
If you’re attending or hosting a health & wellness conference or event, be sure to engage on Twitter using the event’s official hashtag. This will enable you to engage with people attending the event and increase the visibility of your profile to a new audience.
Encourage everyone to live-tweet along with you using the hashtag and posting photos, quotes, or their overall experience during the event while it’s happening.
Having people live-tweet along with your event creates hype on Twitter and can help position your health & wellness company as a thought leader, which in turn can attract new followers. Consider making a contest out of it by offering a prize for the most thought-provoking question asked to the panel via Twitter, which motivates people to contribute.
2. Post attention-grabbing tweets that encourage engagement
Twitter is a fast-paced social network, where people are consuming content quickly. Your tweets need to be frequent and attention-grabbing so that your followers will be willing to share and engage, which will in turn improve your chances of gaining new followers.
Write tweets that can help you get more attention and gain more Twitter followers with these guidelines:
Establish your content strategy
Share interesting and useful content that is still relevant to your health & wellness business. Offer information that is of value to your audience by letting them know how your brand, product or service adds value for them.
According to recent studies, “Tweets with images receive 150% more retweets than Tweets without images.” Retweets count as engagement and are a sign of value because someone found your tweet interesting enough to share with their own audience.
Increased engagement leads to more people finding your tweets, which is valuable for attracting new followers.
Twitter invented the hashtag, which is used to mark keywords or phrases within a Tweet to organize messages and make it easy for users to search for relevant conversations. Hashtags can help you gain more Twitter followers by letting more people find your account through your tweets. It’s important to use the right hashtags and to use them well.
People unfollow Twitter accounts because they no longer offer anything of value or are inactive. If you’ve established that Twitter is right for your health & wellness business, then commit to it and post on a regular basis.
It’s possible to post too often and annoy your followers, even if Twitter is one of the fastest paced social networks. There’s no magic number for how many times a day you should be posting, but at the very least you should be posting once a day.
Experiment with posting more than that, and see how your followers react to determine the frequency that works best for your health & wellness business.
3. Refine Twitter engagement
Build an active Twitter community by regularly engaging with people, whether or not they follow you. You can improve your engagement on Twitter by:
Follow people back
It’s generally a nice gesture to follow back, and this can help your Twitter account come across as friendly and accessible to a large audience.
Reply to people who mention you
When you make sure that all mentions of you Twitter handle are not ignored, it shows that your account is active and engaging with others, which may encourage new followers.
Participate in Twitter chats
This can generate conversation and a lot of visibility for your Twitter account, which attracts new followers. When using a shared hashtag, users meet at a predesignated time to discuss issues and trends. These chats can generate valuable feedback for your health & wellness business and build stronger connections with your followers.
4. Widen your reach
By reaching more people with your content, you raise awareness about your presence on Twitter and expose your profile to more new followers. To help expand your reach, here are a few tactics:
Launch a Twitter contest
You can include an image with a branded hashtag which will appear in the feeds of potential new followers each time the tweet is retweeted. You can also incorporate Twitter into a broader marketing contest and have a tweet from your followers count as an additional entry. This incentivizes people to follow and interact with your Twitter account.
Use Twitter Ads
There are a number of option for ads, from promoted tweets, to promoted trends, to promoted accounts. For a more immediate increase in Twitter followers, run a promoted account campaign if you have the budget for it.
Upon setting your targeted parameters, your account will be suggested to people who aren’t currently in your followers list in various locations throughout Twitter, including search results.
A sign of a successful Twitter strategy is a consistent increase in the number of people who follow you.
Remember though, It’s not always about gaining more followers for your health & wellness business. What’s more important is gaining the right ones, people who are in your target audience.
Gaining thousands of followers doesn’t happen overnight. Success on any social media network requires commitment, time and energy. Be patient and stick with it.
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